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  • Sanjeev Kapoor, undisputedly is the most celebrated face of Indian cuisine having extensive reach and recognition with consumers, conveying trust and goodwill.

  • Brand ‘Sanjeev Kapoor’ is a symbol of quality, taste, trust and authenticity.

  • Brand Sanjeev Kapoor is now committed to develop and offer a diversified range of quality consumer products through its Licensing and Merchandising division.


    It’s our belief that successful Brand Licensing is a function of developing relevant products that are a natural fit for the company/brand, which eventually appears seamless on shelf.

    We thoroughly understand the intersection of brand, content, consumers and commerce, as this convergence drives our core belief in development of a long-term sustainable Licensing Program.


  • Licensed products and services form an integral platform of our brand strategy as it helps us create constant engagement with our consumers.

  • We are committed to build and grow a sustainable Brand Licensing business backed with a robust creative and retail merchandising strategy.

  • Our Licensing program offers you an unique opportunity to develop and sell Sanjeev Kapoor licensed productsin India and across the globe.

  • Explore the potential to develop and market our core licensed products such as Packaged Food & Beverages; Crockery; Kitchen Odour Control/Air Freshener; Kitchen Tissue Rolls/Papers; Kitchen Towels; Kitchen Textiles: Table Mats, Place Mats, Table Cloth, Oven Gloves; Kitchen Exhaust Fans; Gas Stove/Hobs; Kitchen Fire Extinguishers; Kitchen Wood; Kitchen Electricals; Kitchen Role Play toys etc


Our 360 degree Brand Licensing and Merchandising Strategy Offers:

  • Brand Credibility conveying trust and goodwill.

  • Product Design and Development Guidelines for Product Development .

  • Brand Packaging Solution.

  • Quality Assurance.

  • Marketing Support:

    • Ad Campaign Print, Digital & TV*
    • TVC Creation
    • Endorsement*
    • BTL: Events and ground activation support*
  • Product Launch Support.

  • Brand Activation.

  • Explore Licensing possibilities: Write to us on Licensing@sanjeevkapoor.com

  • (*conditions apply)

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MasterChef Sanjeev Kapoor

Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine. He is Chef extraordinaire, runs a successful TV Channel FoodFood, hosted Khana Khazana cookery show on television for more than 17 years, author of 150+ best selling cookbooks, restaurateur and winner of several culinary awards. He is living his dream of making Indian cuisine the number one in the world and empowering women through power of cooking to become self sufficient. His recipe portal www.sanjeevkapoor.com is a complete cookery manual with a compendium of more than 10,000 tried & tested recipes, videos, articles, tips & trivia and a wealth of information on the art and craft of cooking in both English and Hindi.