(07/15/2016)Dettol has partnered with celebrity Chef Sanjeev Kapoor to create awareness around the importance of kitchen hygiene.
Nitish Kapoor, Regional Director at RB South Asia, said, “We firmly believe that Chef Sanjeev Kapoor is the perfect partner in our mission to promote healthy kitchen habits and this association will further help us to further strengthen the trust of consumers in Dettol. Such partnerships and initiatives play an integral role in our national mission of Dettol Banega Swachh India to make India healthier and more hygienic."
The television campaign (Dettol ka dhula) starring Sanjeev Kapoor, featuring Dettol Handwash and Dettol Kitchen Gel will be aired all across the country. Through this commercial, Sanjeev Kapoor advocates audience to adopt two simple routine to keep the kitchen germ-free: by washing hands with Dettol Handwash before cooking a meal and by cleaning dishes and utensils with Dettol Kitchen Gel that combats 100 illnesses causing germs.
The campaign depicts how modern consumers are trending toward healthier eating habits but tend to overlook elements related to personal hygiene and cleaner kitchens.
Prasoon Joshi, Chairman – Asia Pacific, CEO & Chief Creative Officer – India said, “Through the ‘Dettol ka Dhula campaign’ we've been trying to bring about a behaviour change in hygiene habits and this campaign adds another dimension to our brand campaign thought Dettol ka Dhula. It is all about inculcating the Dettol habit, whether washing hands before eating or washing hands and utensils before cooking. While the mother is the overall guardian of good hygiene habits, additionally we felt inside the kitchen it would further amplify the message to have Sanjeev Kapoor – an admired and respected culinary expert, reinforce it. I am positive that this will strike a chord with the audience and further build hygiene consciousness in our country.”
The campaign communication is in line with the larger nationwide hygiene and sanitation campaign launched by RB in “Dettol - Banega Swachh India” – a 5 year ambitious program to address the need of improving hygiene and sanitation in India.
Not only has RB committed a sum of Rs 100 crore towards this initiative until 2019, but through various initiatives has taken measures to drive behaviour change amongst school children and communities across the country.
Source: goo.gl/XgrYQD
